Blackstone, General Atlantic-backed Liftoff Mobile files for IPO

Liftoff Mobile, Backed by Blackstone and General Atlantic, Files for Initial Public Offering

SAN FRANCISCO, CA – [Date] – Liftoff Mobile, a leading mobile advertising and marketing technology company, has officially filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a proposed initial public offering (IPO) of its common stock.

The move positions the company, significantly backed by private equity powerhouses Blackstone and General Atlantic, for a public market debut as it seeks to capitalize on robust growth in the digital advertising sector and further expand its global footprint.

Liftoff Mobile specializes in end-to-end solutions for mobile app marketers, offering advanced user acquisition, engagement, and monetization tools. The company leverages machine learning and predictive analytics to optimize campaign performance across a vast global network, serving a diverse portfolio of app developers, publishers, and brands. Liftoff's comprehensive platform helps clients drive installs, increase user retention, and maximize lifetime value.

While specific terms of the proposed offering, including the number of shares to be offered and the price range per share, have yet to be determined, the filing signals Liftoff's intent to list its common stock on a major U.S. stock exchange under a yet-to-be-disclosed ticker symbol. The proceeds from the IPO are expected to be allocated towards general corporate purposes, including working capital, operating expenses, and potential strategic investments or acquisitions.

Blackstone and General Atlantic have been instrumental in Liftoff's significant growth trajectory. General Atlantic initially invested in Vungle in 2020, a company that subsequently merged with Liftoff in 2021. Blackstone's investment in Liftoff followed in 2021, providing substantial capital and strategic support that fueled the company's expansion, technology development, and market leadership consolidation in the highly competitive ad-tech landscape.

The IPO comes at a dynamic time for the digital advertising market, particularly mobile advertising, which continues to demonstrate resilience and growth driven by increasing smartphone penetration and digital content consumption worldwide. Investors have shown a keen interest in ad-tech companies with strong revenue models, scalable technologies, and clear pathways to profitability.

Liftoff Mobile's public offering is anticipated to provide the company with enhanced financial flexibility and access to capital markets, enabling further investment in product innovation, global market expansion, and the potential pursuit of additional strategic inorganic growth opportunities to solidify its position as a leader in mobile app marketing.

The offering will be made only by means of a prospectus. A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective.